Tana
Zapf
Brand Partnerships | Experiential Marketing | Creative Campaigns
Brands I've Worked With…
FREE TO FEEL THE MUSIC
Brand Partnership Proposal ~
Free People x Telluride Bluegrass Festival
Mock Brand Partnership & Experiential Marketing Proposal
Role: Creative Concept Development, Partnership Strategy, Experiential Marketing Proposal
View Full Pitch Deck →
Project Overview
Brand: Free People
Partner: Telluride Bluegrass Festival
Category: Experiential Marketing
Deliverables: Partnership Strategy, Creative Direction, Social Campaign, On-Site Activation
The Concept
Free to Feel the Music is a proposed partnership between Free People and the Telluride Bluegrass Festival celebrating comfort, style, and authentic self-expression through music, community, and connection.
Built around the insight that when people feel comfortable in what they're wearing, they're free to be fully present, the partnership invites festival-goers to embrace the moment through immersive experiences, creative self-expression, and effortless festival style.
The Opportunity
Free People and Telluride Bluegrass Festival share an audience that values creativity, adventure, authenticity, and meaningful experiences.
This partnership positions Free People as a natural extension of the festival experience while creating opportunities for community engagement, content creation, and brand storytelling.
Creative Direction
Inspired by mountain wildflowers, vintage heirlooms, handcrafted details, and the freedom of live music.
Visual Themes
Breathable movement
Romantic textures
Handmade craftsmanship
Natural color palettes with strategic color accents
Vintage-inspired silhouettes
Community and connection
The Free To Feel Trading Post
A festival activation designed to encourage creativity, self-expression, and connection.
Featured Experiences
Flower Crown Workshop
Guests create custom flower crowns using locally inspired blooms.
Charm Bar
Personalized bag charms and keepsakes made from vintage-inspired beads and natural stones.
Vintage Photobooth
Film-inspired portraits and shareable festival memories.
Styling Lounge
Festival accessories, scarves, jewelry, and styling inspiration.
Content Strategy
The campaign would focus on authentic festival moments:
Wildflowers fields
Community gatherings
Personal style
Mountain landscapes
Behind-the-scenes storytelling
My Role
Creative Producer & Brand Partnerships Coordinator
Responsibilities included:
Partnership concept development
Brand alignment research
Experiential activation design
Creative direction
Influencer strategy
Content planning
Guest experience development
Skills Demonstrated
Brand Partnerships • Experiential Marketing • Creative Direction • Influencer Strategy • Event Production
Rebecca Jones for County Supervisor
Social Media Manager & Community Outreach Coordinator
Role: Social Media Manager & Community Outreach Coordinator
Timeline: 2026 Campaign Season
Platforms: Instagram, Facebook, Canva, CapCut
Highlights
• Produced and edited 30+ pieces of campaign content across Instagram and Facebook.
• Managed weekly editorial calendars and content scheduling.
• Coordinated community events, tracked RSVPs, and maintained donor communications.
• Developed creative concepts that translated policy initiatives into engaging, accessible social content.
• Created branded templates that streamlined campaign communications.
The Challenge
When Rebecca Jones launched her campaign for San Diego County Supervisor, her social media presence still reflected her identity as a longtime local mayor. The content lacked a cohesive visual strategy and did not fully communicate the broader vision, priorities, and professionalism needed to connect with a county-wide audience.
The goal was to transform her channels from a collection of community updates into a polished campaign platform that educated voters, built trust, and reinforced a recognizable candidate brand.
My Approach
Brand Refresh
I developed a more elevated and consistent visual identity that aligned with the scale of a county-level campaign. This included refining profile messaging, creating branded graphic templates, establishing a cohesive color palette, and organizing highlights to improve the user experience.
Content Strategy
I shifted the content approach from primarily documenting appearances to creating intentional, issue-driven storytelling. Through educational graphics, short-form videos, policy explainers, and community-focused content, I built a framework designed to inform, engage, and motivate voters.
Community Connection
To humanize the campaign and strengthen audience trust, I balanced policy messaging with authentic moments from the trail. By highlighting local events, endorsements, and interactions with constituents, the content reflected both leadership and accessibility.
Before & After
The rebrand transformed Rebecca's social presence from an archive of campaign moments into a strategic communications platform.
What the client provided…
What I produced…
“Tana was an invaluable part of our campaign team. She brought creativity, organization, and a collaborative spirit to each project. From producing and editing engaging short-form video content to participating in weekly creative strategy sessions, she consistently found ways to communicate our message in an authentic and impactful way. She was proactive, reliable, and a pleasure to work with. I would highly recommend her to anyone seeking a talented creative producer and social media professional.”
— Rebecca Jones
San Diego District 5 County Supervisor Candidate
Luxury Production Operations
JN Production | Los Angeles, CA
Supported large-scale commercial productions for luxury brands including Chanel, Sephora, and Movado. Coordinated talent logistics, production schedules, vendor communication, and on-set operations while ensuring seamless execution across fast-paced productions.
Chanel
80+ person production
Talent coordination
Production logistics
Sephora
Commercial production
Cross-functional support
Schedule management
Movado
Luxury campaign
On-set coordination
Client-facing operations
Church & Union
Event & Influencer Coordinator
Planned and executed memorable guest experiences while coordinating logistics for private events and influencer partnerships.
Highlights
• Coordinated private dining events, restaurant buyouts, and special experiences.
• Managed event logistics from planning through execution.
• Built influencer guest lists and supported partnership activations.
• Served as the liaison between vendors, guests, and internal teams to ensure seamless experiences.
J. Scott Campbell
Experiential Event Coordinator/Brand Ambassador
CA & NY
Promoted brand presence and drove customer engagement at major national conventions.
Highlights
• Represented the brand at San Diego Comic-Con and New York Comic Con.
• Assisted thousands of attendees across multi-day events.
• Managed transactions, customer interactions, and merchandise operations.
• Collaborated with team members to maintain efficient booth operations in high-volume environments.
Role: Creative Consultant & Producer
Timeline: 2026 Campaign Season
Platforms: Instagram, Facebook, Canva, CapCut
Helped bring campaign messaging to life through creative storytelling and content strategy.
Highlights
• Brainstormed and developed campaign content concepts.
• Produced short-form videos and social media assets.
• Identified opportunities to communicate key issues through visual storytelling.
• Collaborated on messaging strategies designed to increase voter engagement.
Mark Powell for City Council
Creative Consultant & Producer
"Tana consistently brought thoughtful creative ideas and helped translate campaign priorities into compelling content. Her ability to generate fresh concepts, collaborate effectively, and think outside the box made her a valuable asset to our team."
— Mark Powell
San Diego City Council Candidate
ABOUT ME
Hi, I'm Tana!
I'm a marketing and creative professional passionate about bringing brands to life through partnerships, events, digital campaigns, and memorable customer experiences. My background spans political campaigns, luxury production, entertainment, and experiential marketing, giving me the opportunity to wear many hats, from producing short-form content and coordinating live events to supporting large-scale productions and developing creative campaign strategies.
My journey began studying Musical Theatre in college, where I discovered a love for storytelling and creating experiences that connect with people. While my career ultimately led me into marketing and creative production, that foundation continues to shape how I approach every project: with curiosity, collaboration, and a focus on making people feel something.
I'm at my best when I'm working alongside passionate teams, brainstorming new ideas, solving creative challenges, and turning ambitious concepts into polished campaigns. Whether it's helping launch a new initiative, producing an event, managing a partnership, or creating digital content, I enjoy finding thoughtful ways to connect brands with their audiences.
Based between Santa Barbara and San Diego, I'm open to freelance opportunities, full-time roles, and relocation for the right opportunity, especially in brand partnerships, experiential marketing, travel, hospitality, and lifestyle brands.
Let's create something people remember!
Education
Belmont University
Bachelor of Science in Entertainment Business Management
Minor
Social Media Management
